It is for New Dentyne Fire Mints. The tag line seems to be "Now there is a new way to heat things up."
A guy and a girl walk up to a check out counter at a drug store each with a hand basket of stuff. They both reach for the mint display and pick one up, and their hands make contact. They look at each other and take a mint.
She puts down a scented candle.
He puts down Hot Massage oil.
She puts down bubble bath.
He puts down a can of whipped cream.
She grabs a disposable camera from a display and puts it down.
Then she grabs him, they kiss, and fall to the floor in a clutch.
"15 naughty bits of cinnamon desire."
I am amused.