Watch the video, it is cool. Space.com also has coverage of the launch with info on what happened. From that page, Q&A with SpaceX (and PayPal) founder Elon Musk:
Question: What is realistic aspiration for SpaceX some 10 years from now?It is, very impressive so far.
"I feel very confident 10 years from we can be putting both satellites and people into orbit, and maybe beyond (Earth) orbit. I feel very confident in the future of commercial spaceflight, private spaceflight and I think this bodes very well actually for achieving some of the goals I mentioned. It is really an excellent indicator that a small company can achieve great things....We had what I would call a relatively minor issue with the roll-control very late in the flight. But all the really big risk items, the ones we were most concerned, have been addressed. If you look at the early history of rocketry, I think they had something like 12 Atlas failures before the 13th one was success. To get this far on our second launch being an all-new rocket -- new main engine, new first stage, new second stage engine, new second stage, new fairing, new launch pad system, with so many new things -- to have gotten this far is great."