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Ride the Black Rocket! - MegaZone's Safety Valve
The Ramblings of a Damaged Mind
zonereyrie
zonereyrie
Ride the Black Rocket!
Yeah, ride it - right into bankruptcy. ;-) I left GTEI at the end of 1999. Shortly thereafter, GTE merged with Bell Atlantic to form Verizon, and GTEI was spun off as Genuity. The dot com bubble was still inflating, and Genuity ran a 'high concept' ad campaign - 'Black Rocket'. No one who worked there knows what the hell it meant. There were several, shall we say 'colorful', interpretations of what it could possibly mean. I just encountered a video of the main TV ad and uploaded it to YouTube for nostalgia's sake. ;-)

EDIT: OK, the video is working now, sorry. And I forgot the best thing, perhaps the only good thing, to come out of this campaign. Someone actually built a working Black Rocket.

Tags: , , , , ,
Current Location: 42.33821N 71.59212W
I am: amused amused
Current Media: This video

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Comments
From: mysryael Date: April 3rd, 2007 08:48 pm (UTC) (Direct Link)

what video?


Says it is no longer available. Think someone yanked it zoner.
zonereyrie From: zonereyrie Date: April 3rd, 2007 09:00 pm (UTC) (Direct Link)

Re: what video?

It is still processing the upload - taking quite a while.
From: mysryael Date: April 3rd, 2007 09:58 pm (UTC) (Direct Link)

Re: what video?

figures, I'm overachieving again. Thanks for the update with no pun intended.
charmingmuse From: charmingmuse Date: April 3rd, 2007 11:43 pm (UTC) (Direct Link)
The black rocket is clearly a metaphor... for a lot of people's money being wasted.
From: mysryael Date: April 3rd, 2007 11:51 pm (UTC) (Direct Link)
second this...

I keep hearing when (fill in the blank) talks...

and seeing everyone in the area lean into listen.

Downcheck for originality of concept to the creators.
From: ninjarat Date: April 4th, 2007 01:30 am (UTC) (Direct Link)
I saw that ad on TV.
It doesn't make any sense now, either. :)
z_gryphon From: z_gryphon Date: April 4th, 2007 04:55 pm (UTC) (Direct Link)
Someone actually built a working Black Rocket.

And received a C&D from Genuity's lawyers.
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